Facebook Ads Historical Timeline (Infographic)

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facebook audience network infographic timeline history

The Facebook

From 2004 when Mark Zuckerberg began “The Facebook” using ad banners known at that time only as ad “flyers” intended simply for students at Harvard university, to the introduction of the like button in 2008, as well as the acquisition of Instagram in 2012, the history of the entire Facebook Audience Network as we know it in 2018 is often forgotten by newcomer marketers.

Facebook Audience Network

The FAN is undoubtedly one of the most powerful marketing tools available for marketers in 2018. This did not come overnight, the launch of Lookalike Audiences, Lead Ads, Dynamic Product Ads, and Conversion Pixels helped establish the powerful ad network which delivers cost effective ads to multiple device types worldwide.

“I didn’t know much about business back then.”

Take it from Zuckerberg himself, who was quoted saying:

“I started the site when I was 19. I didn’t know much about business back then.”


It goes without saying the team at Facebook has been constantly learning since 2004, in 2017 Facebook’s revenue was reported over $40 billion USD.

Courtesy of LeadsBridge.com – we’ve embedded below a creative and detailed infographic timeline of Facebook Ads we found very informative to our team and clients alike.


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