20 Shocking Statistics & Benchmarks for PPC & SEO in 2018

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20 shocking PPC statistics 2018

  1. Businesses make an average of $3 for every $1.60 they spend on AdWords. (Quicksprout)
  2. About 96% of marketers provide informational and educational content via Search Engine Marketing. (Regalix)

  3. 30% of mobile searches are related to a location. (ThinkWithGoogle)

  4. PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)

  5. Search ads can increase brand awareness by 80%. (Google)
  6. The search engine optimization industry is worth 65 billion dollars. (Search Engine Land)
  7. Your brand awareness can be boosted by 80% with a PPC ad. (PPC Resellers)

  8. From 3000 surveyed mobile searchers who had recently made purchases, 70% of mobile searchers use click to call. (ThinkWithGoogle)
  9. Shoe Carnival racks up 20% higher ROAS with promotion extensions. (Google)

  10. Using customer match lists on all search campaigns One Click Ventures was able to achieve a 1,500% increase in CTR, 410% increase in conversion rate and a 200% increase in ROAS. (Google)
  11. 70% of mobile searches result in action being taken within an hour as opposed a week for desktop. (Mediative Labs 2012)
  12. 85% of consumers trust online reviews as much as personal recommendations. (BrightLocal)
  13. 49% of consumers need at least a four-star rating before they choose to use a business. (BrightLocal)
  14. About 65% of B2B marketers can use LinkedIn ads to grow their client base (Protocol80)

  15. 46% of people can’t identify paid ads on the search results page. (Wordstream)

  16. The average cost per click (CPC) is AdWords across all industries is $2.32 on the search network and $0.58 on the display network. (Wordstream)
  17. The lowest average cost per click in Google AdWords goes to the Health industry at $0.19 on the Search network and $0.18 across the Display network. (Wordstream)
  18. The #1 motivational reason behind adblock usage is security, the #2 reason is interruption. (Pagefair)
  19. 75% of search engine users never navigate past the first page of search results. (Source: HubSpot)

  20. The average CTR for results on desktop in first ranking position is higher at a CTR of 31.52%, compared to the average first ranking result on mobile at 24.05% CTR. (AdvancedWebRanking)

Motivation Behind Adblock Usage (Pagefair)


Average Cost Per Click Google AdWords by Industry (Wordstream)

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